One of the most effective ways of getting distribution for your press release is through email campaigns.
This Smart Guide will provide you with a process for identifying the right reporters, reaching out, and developing genuine relationships with them - before, during and after your press campaigns.
Specifically, this guide will help you:
Most companies (unfortunately) adopt the attitude that the press works for them, when really, you should work to align your interests with those of specific reporters. You'll find that following this process will increase your conversion rates significantly.
How To Use This Guide
Build A List Of Sites You Want To Be Featured On
How To Quickly Build Your List
Identify Your Ideal Contact At Each Source
Track Your Competitors
Setting Up An Alias
Optimizing Your Subject
Creating An Enticing First Line
How To Write Emails For Busy People
Personalize Your Email
How To Add A Contact To I-Newswire
How To Setup An Email Campaign
When To Send Your Email Campaign
Send Them A Thank You When The Piece Is Live
Comment And Share Their Work
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